August 13, 2022


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Updated: Saturday, August 6, 2022, 15:22 [IST]

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 <div class="big_center_img" data-cl-cnt="0" data-cnt-t="0" data-gal-src="https://hindi.oneindia.com/img/bbc/2022/08/_126209210_laalsingh.jpg"> <div> <figure> <img src="https://hindi.oneindia.com/img/bbc/2022/08/_126209210_laalsingh.jpg" class="image_listical c1" alt="Aamir Khan's film Lal Singh Chadha is releasing next week on 11th." title="Aamir Khan's film Lal Singh Chadha is releasing next week on 11th." data-cl-slideshow="" data-cl-title="Aamir Khan's Lal Singh Chadha is releasing next week on 11th."  data-cl-description="" data-cl-imageid="700466-0""/> <p>

Aamir Khan Productions

Aamir Khan’s film Lal Singh Chadha is releasing next week on 11th.

Two big stars of Hindi films, Aamir Khan’s ‘Laal Singh Chadha’ and Akshay Kumar’s ‘Raksha Bandhan’ are releasing on the 11th of next week.

However, people on social media are campaigning to boycott these two films for various reasons. But are these boycott campaigns really having any effect?

Movies ‘Lal Singh Chadha’ and ‘Raksha Bandhan’ are trending on social media this week. Many people are not only demanding a boycott of these two films, but also of these two actors and of Bollywood.

A look at social media trends shows that the relationship between Bollywood and its audience is changing. However, according to experts, it is difficult to say how much the Hindi film industry will be harmed by these appeals of boycott.

In 2020, Bollywood has not yet recovered from the huge loss due to the closure of cinema halls for several months due to the Corona epidemic. Not only this, after this, when the cinema halls opened, many films became flops one after the other.

Amidst these troubles of Bollywood, several films from South India achieved tremendous success with the help of Hindi audiences. Seeing this, many experts of this industry have predicted that Bollywood will be in big trouble.

Lal Singh Chadha is an adaptation of the famous Hollywood movie ‘Forrest Gump’ starring Hollywood actor Tom Hanks. Along with this, in Raksha Bandhan, Akshay Kumar played the role of a brother who took responsibility for four sisters. A lot of money and hopes are at stake on these two films.

Right-wing ideologues on social media are targeting these two film stars or others associated with these films for their past statements and terming them as ‘anti-India’ or ‘anti-Hindu’.

On the alleged increased attacks on minorities and ‘religious intolerance’ in the country after the BJP came to power in May 2014, Aamir Khan said that he too has been feeling for the last 6-8 months that the country is is ‘insecurity’. India and the atmosphere of ‘fear’ is increasing.

He had told about his then wife Kiran Rao that Kiran had advised him to leave the country in such an environment.

After these statements, Aamir Khan came under the target of Hindutva in 2015. However, Aamir Khan accused the statement of being taken out of context. He publicly defended himself saying that he loves India very much.

This week Aamir Khan said he was “sad” that people really believed he didn’t like India.

Talking to the media, Aamir Khan said, “I want to assure everyone that this is not the case, so please don’t boycott my films.”

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<img src=”https://hindi.oneindia.com/img/bbc/2022/08/_126208231_gettyimages-1241607777-594×594.jpg” class=”image_listical c1″ alt=”Akshay Kumar’s film Raksha Bandhan is also releasing next week on 11th.” title=”Akshay Kumar’s film Raksha Bandhan is also releasing on the 11th of next week.” data-cl-slideshow=”” data-cl-title=”Akshay Kumar’s Raksha Bandhan is also releasing on the 11th of next week.” data-cl-description=”” data-cl-imageid=”700466-1″”/>

Getty Images

Akshay Kumar’s film Raksha Bandhan is also releasing next week on 11th.

At the same time, it is difficult to say why Akshay Kumar’s upcoming film Rakshabandhan is being opposed. Akshay Kumar is one of India’s most reliable actors doing some Hindi films that will appeal to Hindu nationalists.

But in many posts on social media, Hindu nationalists are looking aggressive about the screenwriter of this film, Kanika Dhillon. In fact, on social media, Kanika Dhillon has often criticized the beating of people by alleged cow vigilantes.

Many people are targeting Akshay Kumar for his tweet on the film, in which he criticized the wastage of milk in temples. Along with this, many people are also targeting him for his 2012 film ‘Oh My God’, in which many religious rituals were criticized.

Film critic Uday Bhatia says, “It is true that there has been a lot of increase in the appeals of ‘Blacklist’ movies online. But often such appeals are unnatural and advance a right-wing agenda.

According to Bhatia, “Such boycott appeals often revolve around something that hurts public sentiments caused by the film or its actors.”

They say this is ironic because Hindi films make special efforts to please their audience.

‘The Kashmir Files’, which was included in this year’s big hit, was made in 1990 on the issue of Kashmiri Pandits who were expelled from the Kashmir Valley. The film gave a big boost to the communal polarization among the audience.

Kashmir files

Getty Images

Kashmir files

In an article in April, Soumya Rajendran wrote, “Nationalism, Hindu reverence, historical Hindu symbols, past suffering and contemporary military capabilities have become popular themes among filmmakers in Bollywood.”

For years, India’s entertainment industry has been sharply divided over support and opposition to the BJP’s right-wing Hindu ideology.

Most Bollywood stars keep their opinions on political issues to themselves for fear of getting hurt. On the other hand, producers making films on controversial subjects face massive trolling campaigns and sometimes even police cases.

After the death of Sushant Singh Rajput in June 2020, several Bollywood actors faced allegations of nepotism. Although many people took some truth in it and said that this is not happening only in the film world, such a trend is being seen in other fields as well.

Social media trolling and the impact of attacks on the film industry has been a constant topic of discussion in the recent season of Karan Johar’s popular talk show Koffee With Karan.

The show’s host and producer-director Karan Johar said in one of its episodes, “We were vilified as an industry. We were kept in a dungeon for two years.”

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<img src=”https://hindi.oneindia.com/img/bbc/2022/08/_126209205_gettyimages-602352458-594×594.jpg” class=”image_listical c1″ alt=”Karan Johar” title=”Karan Johar” data-cl-slideshow=”” data-cl-title=”Karan Johar” data-cl-description=”” data-cl-imageid=”700466-3″”/>

Getty Images

Karan Johar

By the way, the people of the film industry have now become very careful about their image. Along with this, experts say that the boycott appeal will not have much effect.

Uday Bhatia says, “The true opinion of people in the film industry is rare. Akshay Kumar is perhaps the most popular Hindi film star today, yet recently a boycott of his film Raksha Bandhan has been trending. was.”

Along with this, film industry insider Taran Adarsh ​​talking about the success of Aamir Khan’s acting and production of films like ‘Dangal’ and ‘Padmaavat’ said that these films also faced opposition.

He says, “Everyone has become very cautious. But to understand whether social media trolling affects a film or not, you have to wait for the release of the film. You will know from the audience response.”

Adarsh ​​says that films with negative campaigns are popular among people and people’s emotions are aroused. “After all, if a film appeals to the audience, it cannot be stopped,” he says.

Uday Bhatia says that not all success in Bollywood can be attributed to ‘good content’, but it is certain that the audience is still the king, not the trollers.

However, with the online space becoming so toxic in recent times, it is unlikely that Bollywood’s difficult relationship with social media will ease.

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