August 13, 2022


While studios continue to make spin-offs, sequels, prequels, reboots, and remakes of superhero movies that no one asked for—each one appears to be more awakened than the last, see Here, HereAnd Here – Americans’ enthusiasm for men and women in the Cape is waning, Morning Consult survey found it,

The report said that survey data shows that “the enjoyment of a never-ending stream of superhero content continues to fall among American adults and even self-identified Marvel fans.” The share of adults who enjoyed superhero movies fell five percent between November 2021 and July 2022, from 64 percent to 59 percent.

At the same time, the number of adults who did not enjoy superhero movies increased by 5 points, from 36 percent to 41 percent. This number has increased by 9 points since the survey was conducted in 2018,

Carol Danvers (Brie Larson, center) searches for alien Skrulls hidden in “Captain Marvel”. (Photo: Marvel Studios)

Self-identified Marvel fans are still highly devoted to superhero movies at 82 percent, though that number is down five points from 87 percent in November. One-third (31 percent) of those fans say they’re “a little tired of a lot of them.” Notably, the number of Marvel fans who didn’t like superhero movies increased from 13 percent to 18 percent.

BoxOfficeMojo.com announced Sunday that the Benedict Cumberbatch-Elizabeth Olsen Marvel adventure, Doctor Strange in the Multiverse of Madness, is the No. 1 film in North America, taking in $185 million this weekend.

The Benedict Cumberbatch-Elizabeth Olsen Marvel adventure, Doctor Strange in the Multiverse of Madness, is the #1 film in North America. (Marvel Studios)

Morning Consult noted that the July survey was conducted after Marvel Studios president Kevin Feige announced Comic-Con in San Diego is planning for phases five and six of the Marvel Cinematic Universe. The announcement included news of two more Avengers movies slated for 2025. The survey was conducted July 30–31 with 2,200 US adults and has a margin of error of ± 2 percentage points.

,The news comes amid a rare slump for the Walt Disney Company-owned property: several of Marvel Studios’ latest films, including “Thor: Love and Thunder, is “overwhelmed at the box office,” as per the report. “While the coronavirus pandemic and increased streaming options have certainly been factors, the slowdown may be partly due to a solid increase in superhero fatigue among filmmakers.”

In a statement made at the end of July wall street journal, A Walt Disney Company spokesperson recently blamed the coronavirus pandemic for the poor box office results. However, data suggests Americans were experiencing “superhero fatigue” before the pandemic, Morning Consult countered.

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